I often think of the design process as a series of mistakes. Each step is moving toward the right decision and final product. The danger in this process is to make perfection the goal. Instead, the goal should be a viable outcome that has promise. In reading the book The Year Without Pants I was inspired by Automattic’s approach to releasing new products into the wild that were not fully polished. Their goal was to place a focus on innovation and creation. To see how the product performed. Once those metrics were in, they would then invest more time into fine-tuning and further iteration.

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