I often think of the design process as a series of mistakes. Each step is moving toward the right decision and final product. The danger in this process is to make perfection the goal. Instead, the goal should be a viable outcome that has promise. In reading the book The Year Without Pants I was inspired by Automattic’s approach to releasing new products into the wild that were not fully polished. Their goal was to place a focus on innovation and creation. To see how the product performed. Once those metrics were in, they would then invest more time into fine-tuning and further iteration.
For the past 14 years, Brian has served as lead designer and art director for LexBlog. He works directly with the product team to provide design and UX/UI guidance for the tools that power the worlds largest legal network.
One of the declarations from the Cluetrain Manifesto’s Ninety-Five Theses is: Conversations among humans beings sound human. They are conducted in a human voice. Similarly, a website’s design is for humans and must look and feel human. Designed in a way that is natural and easy to understand.
There’s nothing I hate more than being told I’m wrong or I missed the mark on a project or task. If I’m honest, I have even gone out of my way to avoid such situations and try to fly under the radar of critique. I’m sure many have done the same and like me are repeat offenders.